Vintage film describes the growth and proliferation of outdoor advertising billboards through Chicago and the methods of analyzing potential advertising sites. This part explains the strategy behind the placement of outdoor media.
People and children are referred to as consumers without anyone losing self-esteem or getting their feelings hurt. There was no shame in trying to sell products to the targeted consumers. Advertising was considered to be information that consumers actually wanted in order to make a free and informed buying decision. Contrast that with what political correctness has done to today’s “consumer”.
Producer: Handy (Jam) Organization
Sponsor: General Outdoor Advertising Company
Audio/Visual: Sd, B&W
Keywords: Advertising: Outdoor; Chicago; Consumerism
Creative Commons license: Public Domain
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