1481: The Convergence of Technology and Out-of-Home Advertising



Matthew O’Connor is the CEO and co-founder of AdQuick. This first online platform allows brands, agencies, and individuals to complete the entire process of planning, buying, executing, and measuring out-of-home (OOH) advertising campaigns anywhere in the world.

Out-of-home advertising includes billboards, bus benches, transit stations, vehicle wraps, as well as spaces on cartops, rooftops, and bike-share kiosks, to name a few.

In the past, OOH campaign planning has been a painfully tedious process, requiring dozens of phone calls, comparing prices and inventory, multiple copies of cumbersome spreadsheets and hundreds of back and forth emails, and the like. Technology changed all that.

The out-of-home advertising industry has made significant advancements with technologies, particularly workflow automation, to eliminate up to 90% of the back and forth to execute a campaign. This saves B2B and B2C organizations significant time and money while making it easy to incorporate out-of-home ads into their overall marketing campaigns.

I learn more about how AdQuick is leveraging technology to reshape the out-of-home (OOH) advertising industry and bring it into modern times. We also discuss what role outdoor media will be playing in 2021 when things open back up in the UK, US, and around the world.

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